Monthly Archives: March 2013

fanBuildr Changing to Landable (

Over the next month or so you will notice that fanBuildr is re-branding to Landable. One of the main reasons for this change is because of our new features. You can now use our service to create Mobile and Web Landing pages, in addition to your Facebook page tabs. The goal is to make sure your business is “landable” via all channels and on all devices!

For now you can continue to access everything via but this will change to in the near future. You DO NOT need to make any changes to your account, we will handle redirecting you and your pages to the correct destinations.

Facebook Fan Page Google Analytics – New Variable

Our latest release included a change to the custom variable that shows you Fan versus Non-Fan stats in your Facebook fan page Google Analytics. They will now show under a new Custom Variable called “Fan Status”. We think this makes things a bit easier to read than the Yes/No approach. If you have any questions or comments, just let us know.

Facebook Fan Page Google Analytics Variable

Landing Page Google Analytics Variable